# Conversion Audit — Respira Skills

> Audit a WordPress site for conversion-rate friction across six dimensions: above-the-fold clarity, CTA hierarchy, form length, social proof placement, page speed, and trust signals. Prioritized fixes

Source: https://www.respira.press/skills/conversion-audit

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Audit & diagnose 

# Conversion Audit

A CRO check, not a redesign. Prioritized fixes — each with what to change, why, and expected impact.

RP 

**Respira Core** · maintained skill ·v1.0.0 · MIT 

[Install this skill ](#install) [ View on GitHub ](https://github.com/respira-press/agent-skills-wordpress/tree/main/skills/conversion-audit) 

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## About this skill

Audit a WordPress site for conversion-rate friction across six dimensions: above-the-fold clarity, CTA hierarchy, form length, social proof placement, page speed, and trust signals. Prioritized fixes with expected impact — recommendations, not redesigns.

**Read-only by default.** Any write operation creates a duplicate first, so the original page stays intact and you have an undo handle. All execution runs through Respira's MCP server with your existing credentials. 

## What it does

4 capabilities run in one pass — each one focused on a single failure mode.

#### Six-dimension scoring

Above-the-fold clarity, CTA hierarchy, form length, social proof placement, page speed (from SpeedScan), trust signals. Each scored 0–3 per page.

#### Prioritized fix list

Top 5–8 fixes ranked by expected impact. Each one names the current state, the change to make, and why.

#### What's working callouts

Tells you what NOT to change. Strong patterns get highlighted so the rebuild doesn't drop the parts already converting.

#### Native form parsing

For Gravity Forms, WPForms, Contact Form 7 — parses the form definition (not the rendered HTML) so the field count is accurate.

## What you'll need

**Respira for WordPress plugin** installed on the target site, with a valid API key.

**An AI agent** that supports Skills + MCP — Claude Code, Codex, Antigravity, or Cursor.

**SKILL.md saved** where your agent looks for skills (see install panel above).

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## Related skills

Other skills in audit & diagnose.

[ Audit & diagnose WordPress Site DNA Archaeological analysis of WordPress sites. Detects all page builders, audits plugins (active vs dead weight), maps content structure, finds orphaned shortcodes, measures performance, and assesses sec ](https://www.respira.press/skills/wordpress-site-dna)[ Audit & diagnose Technical Debt Audit Identifies technical debt in WordPress sites — orphaned shortcodes from deleted plugins, unused plugins, database bloat, unused media, builder data from inactive builders. ](https://www.respira.press/skills/technical-debt-audit)[ Audit & diagnose WooCommerce Health Check WooCommerce configuration diagnostics — identifies checkout problems, cart errors, AJAX mismatches, caching issues, payment gateway setup, SSL enforcement. Revenue-impacting diagnostics. ](https://www.respira.press/skills/woocommerce-health-check) 

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Browse the full catalog or build your own — the bar is low and the standards are real.

[Browse all skills ](https://www.respira.press/skills#skills-grid) [Contribute on GitHub ](https://github.com/respira-press/agent-skills-wordpress)