Thrive Architect Reference

Technical documentation for using Respira with Thrive Architect.

About Thrive Architect

Thrive Architect is a conversion-focused WordPress page builder from Thrive Themes. It's designed for creating high-converting landing pages, sales pages, and opt-in forms with over 40 elements optimized for lead generation.

Data Structure

Thrive Architect stores layouts in a custom format with elements organized in a nested structure. Content is stored in post meta:

{
  "elements": [
    {
      "type": "section",
      "id": "sec-123",
      "children": [
        {
          "type": "contentbox",
          "id": "cb-456",
          "children": [
            {
              "type": "text",
              "id": "txt-789",
              "content": "<h1>Welcome to Our Site</h1>",
              "class": "hero-heading"
            },
            {
              "type": "button",
              "id": "btn-012",
              "text": "Get Started",
              "link": "/contact",
              "class": "hero-cta"
            }
          ]
        }
      ]
    }
  ]
}

Module Identification

By Custom Class (Recommended)

Add a custom class in Element Settings → Advanced:

{ "admin_label": "hero-cta" }

By Element ID

Each element has a unique ID:

{ "admin_label": "btn-012" }

By Path

{ "path": "elements[0].children[0].children[1]" }

By Type and Content

{ "type": "button", "match_content": "Get Started" }

Common Elements

Example Prompts for Thrive Architect

Content Updates:

• "Update the hero headline element to 'New Headline'"
• "Change the CTA button with class 'hero-cta' to link to /pricing"
• "Replace the testimonial name with 'John Smith'"

Structure Queries:

• "Extract Thrive Architect structure for page 42"
• "List all button elements on the sales page"
• "Show me all lead generation forms"

Bulk Updates:

• "Find all buttons with 'Buy Now' and change to 'Get Started Free'"
• "Update the guarantee box text across all landing pages"
• "Change all countdown timers to December 31, 2025"

Thrive Leads Integration

Thrive Leads opt-in forms embedded in pages are editable:

• "List all lead generation elements" → Shows opt-in forms
• "Update the lead form headline"

Landing Page Templates

Thrive Architect landing page templates are fully supported:

• "Update the sales page template headline"
• "Change the webinar registration button text"

Smart Landing Pages

Thrive's Smart Landing Pages work with Respira for content updates while preserving the overall design system.

Limitations

• Conversion elements: Complex elements like A/B tests and smart links need the builder
• Thrive Leads: Advanced lead generation settings need the Thrive Leads interface
• Animations: Entry effects and hover animations are preserved but need the builder
• Global elements: Thrive Architect global elements can be edited but changes need verification

When to Use This Tool

• Content optimization - Update headlines, CTAs, and copy for conversion testing
• Landing page maintenance - Quick edits to sales and opt-in pages
• Bulk CTA updates - Change button text or links across multiple pages
• Post-launch tweaks - Adjust content based on conversion data

See Also

• wordpress_extract_builder_content - View page structure
• wordpress_update_module - Update specific elements
• wordpress_inject_builder_content - Replace entire structure
• Page Builder Overview - Compare all supported builders