Thrive Architect Reference

Technical documentation for using Respira with Thrive Architect.

About Thrive Architect

Thrive Architect is a conversion-focused WordPress page builder from Thrive Themes. It's designed for creating high-converting landing pages, sales pages, and opt-in forms with over 40 elements optimized for lead generation.

Thrive Architect support is text-edit scope: Respira reads the page and makes targeted text updates to existing elements. Because Thrive's storage API is undocumented, it is safe text-level editing, not a full structural rebuild. Use it to change copy, headlines, button labels and links on existing elements, and lean on the visual builder for structural or design changes.

Data Structure

Thrive Architect stores layouts in a custom format with elements organized in a nested structure. Content is stored in post meta:

{
  "elements": [
    {
      "type": "section",
      "id": "sec-123",
      "children": [
        {
          "type": "contentbox",
          "id": "cb-456",
          "children": [
            {
              "type": "text",
              "id": "txt-789",
              "content": "<h1>Welcome to Our Site</h1>",
              "class": "hero-heading"
            },
            {
              "type": "button",
              "id": "btn-012",
              "text": "Get Started",
              "link": "/contact",
              "class": "hero-cta"
            }
          ]
        }
      ]
    }
  ]
}

Module Identification

By Custom Class (Recommended)

Add a custom class in Element Settings → Advanced:

{ "admin_label": "hero-cta" }

By Element ID

Each element has a unique ID:

{ "admin_label": "btn-012" }

By Path

{ "path": "elements[0].children[0].children[1]" }

By Type and Content

{ "type": "button", "match_content": "Get Started" }

Common Elements

Example Prompts for Thrive Architect

Content Updates:

• "Update the hero headline element to 'New Headline'"
• "Change the CTA button with class 'hero-cta' to link to /pricing"
• "Replace the testimonial name with 'John Smith'"

Structure Queries:

• "Extract Thrive Architect structure for page 42"
• "List all button elements on the sales page"
• "Show me all lead generation forms"

Bulk Updates:

• "Find all buttons with 'Buy Now' and change to 'Get Started Free'"
• "Update the guarantee box text across all landing pages"
• "Change all countdown timers to December 31, 2025"

Thrive Leads Integration

Thrive Leads opt-in forms embedded in pages are editable:

• "List all lead generation elements" → Shows opt-in forms
• "Update the lead form headline"

Landing Page Templates

Thrive Architect landing page templates are fully supported:

• "Update the sales page template headline"
• "Change the webinar registration button text"

Smart Landing Pages

Thrive's Smart Landing Pages work with Respira for content updates while preserving the overall design system.

Limitations

• Conversion elements: Complex elements like A/B tests and smart links need the builder
• Thrive Leads: Advanced lead generation settings need the Thrive Leads interface
• Animations: Entry effects and hover animations are preserved but need the builder
• Global elements: Thrive Architect global elements can be edited but changes need verification

When to Use This Tool

• Content optimization - Update headlines, CTAs, and copy for conversion testing
• Landing page maintenance - Quick edits to sales and opt-in pages
• Bulk CTA updates - Change button text or links across multiple pages
• Post-launch tweaks - Adjust content based on conversion data

See Also

• wordpress_extract_builder_content - View page structure
• wordpress_update_module - Update specific elements
• wordpress_inject_builder_content - Replace entire structure
• Page Builder Overview - Compare all supported builders