Pricing that rewards scale, starting June 2

On June 2, alongside the 7.1 release, Respira's pricing changes. I want to explain it before it happens, not after, and I want to show you the actual numbers rather than talk around them.

First, a word about what the pricing is attached to. 7.1 is the biggest release Respira for WordPress has shipped. Four new page builders, a way to teach an agent a repeatable workflow once and rerun it as a single step, and a dashboard that shows you the real cost of every AI edit across your sites so you can bill from a position of knowledge. I'll write about all of it properly on Tuesday when it lands. This post is only about the pricing, because pricing deserves its own honest explanation rather than a line buried in a release note.

Here is the short version. If you're on Maker or the 5-site Builder plan, nothing changes. If you're on the 10-site Builder plan, it gets cheaper. Studio gets a new structure where the more sites you run, the less you pay for each one, bottoming out under one euro per site per month at the top. Some Studio tiers go up at the entry, some go down at scale. I'll show you all of it below.

Why I'm doing this

The old pricing had a quiet problem. It charged roughly the same per site whether you ran 25 sites or 250. That never made sense. Someone managing 250 client sites is getting more value from Respira and should pay less per site, not the same. The curve was flat where it should have sloped.

The new structure fixes that. Cost per site now drops as you connect more. That's the whole reasoning. It isn't a revenue grab dressed up as a feature. It's the pricing I should have shipped from the start.

The actual numbers

Current prices on the left, new prices on the right. Annual billing.

A few things are true in that table and I'm not going to hide any of them.

Maker and the 5-site Builder plan don't move. The 10-site Builder plan drops from €300 to €238. The top of Studio, 250 sites, drops from €3,090 to €2,970 and lands at 99 cents per site per month.

And the entry Studio tiers go up. 25 sites moves from €309 to €451. 50 sites from €618 to €768. That's the part I could have buried and chose not to. The entry Studio price rises because the old number was set when the curve was flat, and flattening the curve in both directions (cheaper at scale, corrected at entry) is what makes the per-site math honest. I'd rather you see that and understand the reasoning than discover it on a checkout page.

Those are the annual prices. Every plan also has a monthly option, and the annual price is a flat 34% off the monthly one, the same discount on every plan from Maker to the largest Studio. No deeper deal for the big accounts, no penalty for the small ones. If paying yearly works for you, it's a third off, and the size of your plan doesn't change that.

What doesn't change, on any plan

Every plan ships the complete core. All sixteen page builders, the duplicate-before-edit safety model, snapshots and one-click rollback, every scan, the full skills library, playbooks, the activity report. None of that is gated by how much you pay. It never has been and it isn't changing.

What scales with the plan is two things. How many sites you connect, and a small set of agency capabilities: managing sites in named groups with their own exported configs, and the WooCommerce toolkit, which is bundled in from Studio up. I want to be precise about this rather than claim "every plan gets everything," because that wouldn't be true and you'd find the exception eventually. Breadth is universal. Depth scales with the plan.

If you're already a customer

Your price holds for the rest of the billing period you already paid for. Nothing changes for you on June 2. If you're on an annual plan you keep your current rate until your renewal date in 2027. If you're on monthly, your rate is held too, for a full year. You'll hear from me directly about the specifics for your plan.

If you've been thinking about it

The current prices apply through June 1. If you were already planning to subscribe or move up to a bigger plan, the days before June 2 are when today's price is in effect. That's the whole of it. No countdown, no last chance, just the date the new structure starts. If you weren't already heading there, this isn't a reason to rush.

What this funds

The new pricing pays for what comes next. I'm a solo founder building this in public, and the higher plans are where a growing depth of agency tooling will land over time. Some of what I build next will be included with the bigger plans, some will be paid add-ons. The core stays universal regardless. I'm not going to promise you specific features that don't exist yet, but I'll tell you the shape: breadth stays free across every plan, and depth accrues to the plans built for people running a lot of sites.

I'm telling you all of this on May 31 instead of just changing the numbers on June 2 because that's the kind of company I want this to be. You should know what's changing, why, and what it costs, before it happens. If any of it doesn't sit right, leave a comment below and tell me. I read everything.

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— mihai