Conversion Audit
A CRO check, not a redesign. Prioritized fixes — each with what to change, why, and expected impact.
About this skill
Audit a WordPress site for conversion-rate friction across six dimensions: above-the-fold clarity, CTA hierarchy, form length, social proof placement, page speed, and trust signals. Prioritized fixes with expected impact — recommendations, not redesigns.
Read-only by default. Any write operation creates a duplicate first, so the original page stays intact and you have an undo handle. All execution runs through Respira's MCP server with your existing credentials.
What it does
4 capabilities run in one pass — each one focused on a single failure mode.
Six-dimension scoring
Above-the-fold clarity, CTA hierarchy, form length, social proof placement, page speed (from SpeedScan), trust signals. Each scored 0–3 per page.
Prioritized fix list
Top 5–8 fixes ranked by expected impact. Each one names the current state, the change to make, and why.
What's working callouts
Tells you what NOT to change. Strong patterns get highlighted so the rebuild doesn't drop the parts already converting.
Native form parsing
For Gravity Forms, WPForms, Contact Form 7 — parses the form definition (not the rendered HTML) so the field count is accurate.
What you'll need
Respira for WordPress plugin installed on the target site, with a valid API key.
An AI agent that supports Skills + MCP — Claude Code, Codex, Antigravity, or Cursor.
SKILL.md saved where your agent looks for skills (see install panel above).
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